Creative Director, Editor, iPhonographer
This conceptual campaign for Essence Cosmetics caters to the global trend of embracing your natural beauty and feeling great in your skin. With 5 easily accessible products – the goal is to showcase how these tools can be used to elevate your natural beauty. In addition, the message "I don't care about your face or body, or style, or fame, or financial status if your personality sucks" refers to how millennial and Gen Z women and LGBTQ+ individuals feel about being idolized – to feel self-love and empowerment.
